Top 5 Landing Page Strategies for Ranking on ChatGPT Search in 2025
- Sonia Urquilla
- Nov 9, 2024
- 5 min read
I see you frantically typing, "How do I get my landing pages to rank number one in ChatGPT search?" Do others in the SEO industry make it look like it should be a quick and easy thing to do? Ever wonder what their secret is?
Most likely, they’re using some variation of the strategy that’s been working wonders for my clients—and I'm about to share it with you.
So grab a cold brew and let's dive into how you can get your website to show up prominently in ChatGPT Search results.
In this guide we will cover:
Understanding ChatGPT Search Algorithm
Now, I know what you're thinking: “How to use chat gpt for search?” “ChatGPT Search? Isn't that just a glorified version of Google?" Well, my friend, you couldn't be more wrong. ChatGPT Search is a whole different ballgame, and it's only going to become more influential in the years to come.
When I first started optimizing for ChatGPT, I'll admit, I was a little lost. The algorithm seemed to place a much heavier emphasis on things like natural language processing and user engagement signals.
In 2025, ChatGPT is focused heavily on content relevance, user engagement, and a dash of conversational sparkle – it's about creating something that genuinely resonates with the end-user.
The 5 SEO Strategies to Rank on ChatGPT Search
When it comes to doing SEO for online coaches to make their websites rank on ChatGPT Search, having a few tried-and-true strategies is essential. I've experimented with countless tactics—some worked, some flopped spectacularly—but these four stand out for delivering consistent results. Let’s break them down so you can put them to use, too.
1- Content Gap Strategy
I can't tell you how many times I've seen online coaches miss out on easy wins because they're not addressing the underserved topics and queries in their niche. There's a reason why your clients are leaving you testimonials left and right - you are changing lives with your unique strategies, so you need to leverage that!
I’m 100% sure you have a lot to say, with proven methods that highlight what’s wrong in your industry. Do your research, find those gaps, and create unique, comprehensive, and in-depth content to fill them.
This is exactly what I did for one of my clients who landed on the 1st page of Google in just four weeks by identifying missing gaps in search results and showcasing the transformation she provides in her coaching program.
2- Voice Search Optimization
You know how people are becoming more and more comfortable chatting with their devices? Well, that trend is only going to continue, and you need to make sure your content is optimized for those natural language queries.
Landing pages optimized for natural, voice-friendly phrases perform better. Think conversational tone, and zero fluff—ditch the corporate jargon. ChatGPT isn’t about that stiff tone. This was the cherry on top my client needed to start showing up in AI tool results for multiple blog posts.
Remember: don’t neglect keyword research to find those conversational queries. A personalized SEO content strategy is more than essential.
3- Indexing Your Website with Bing for ChatGPT Search Visibility
If you want people to find you on ChatGPT's search, you need to know that ChatGPT uses a lot of Bing results. This means if your website isn't properly listed and optimized for Bing, you won't show up on ChatGPT and regular Bing searches.
A lot of business owners just focus on Google, but that can be a mistake. You need to optimize for all search engines - and now Bing plays a key role in powering ChatGPT's search. So making sure your site is set up well with Bing is absolutely crucial.
All my clients keep getting a big boost in traffic and ranking on ChatGPT search after we made sure their sites are properly optimized and indexed on Bing. They were already doing well on Google, but by also optimizing for Bing (and ChatGPT), their overall visibility and organic traffic doubled.
4- Building and Maintaining High Website Authority
Believe it or not, ChatGPT cares a whole lot about who's linking to you. This one will make ChatGPT and other AI tools decide between your website and your competitors’ when deciding who to show on their search results
This one’s not a quick fix, but oh, it works. This one has really show me that Backlinks from relevant sources, consistent content, and maintaining credibility are key.
That's why I focus heavily on building my clients’ website authority— not only to rank on ChatGPT search but also to show up prominently in Google AI overviews.
5- User Experience: It's Not Just About What You Say, But How You Present It.
Optimizing your landing pages isn't just about nailing the right headers or sprinkling in keywords; it's about creating a seamless experience for your visitors. So, stop creating these dense walls of text that technically contain all the right information, but Nobody will stick around to read them!
Make your content easy to read, digest, and engage with—think multimedia elements like videos, images, and infographics, as well as strategic internal links.
This not only keeps readers around longer (a win for engagement metrics) but also helps AI tools quickly understand and categorize your site. Trust me, an engaging page does more than grab attention—it earns trust and drives conversions.
Test, Test, Test – The Role of Experimentation in SEO
If you’re not testing, you’re standing still. I’ve run tests on headlines, CTA placements, and even page colors. Some tests bombed (like the time I made a landing page bright green...why?), but others brought unexpected wins. Keep tweaking and learning.
One great way to test these tweaks is by using heatmaps.
About Author: SEO Coach
My mission is to simplify SEO for you, making it effective and stress-free.
I’ve noticed many female online coaches feel overwhelmed by SEO and stop using their website altogether.
That's why my SEO services are designed to empower female coaches with the knowledge and tools they need to succeed online. I aim to demystify SEO and ensure you can confidently grow your online presence and attract your ideal clients.
FAQs About How To Rank on CHAT GPT Search
Is ChatGPT Better Than Google Search?
Well, the short answer is...it depends.
ChatGPT has impressive natural language processing capabilities, and it’s definitely shaking up the search landscape. But let’s be real—Google has been the king of search for a reason and remains the number one search engine used worldwide.
Is ChatGPT a threat to search engines?
Wrapping up
Alright, there you have it – my top landing page strategies for crushing it on ChatGPT Search in 2025. Remember, this isn't some quick fix or magic bullet. It's going to take time, effort, and a whole lot of testing and refinement.
But if you're willing to put in the work, the rewards can be truly incredible. Imagine having your landing pages consistently ranking at the top of ChatGPT Search, driving a steady stream of high-quality traffic.
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