SEO For Career Well-being Strategist: Website Migration Generated 66.7% Increase In Sign-Ups
Overview
Client approached me during her rebranding phase, transitioning from a 1:1 career coach to positioning herself as a career well-being expert. She was migrating her website from Wix to WordPress and had previously attempted SEO optimization through advanced courses, which proved too technical and didn't yield results. Ana wanted to take control of her website, consistently write SEO-optimized blogs, and leverage her site for content updates and new landing pages.
The Problem
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Client had 10 existing blogs on her website but none were generating organic traffic.
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Only 10 out of her 32 website pages were indexed by search engines.
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She had no keyword rankings and minimal organic traffic.
Strategy & tactics
Keyword Research and Optimization:
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Conducted comprehensive keyword research to optimize her blogs and landing pages for relevant keywords her target audience was searching for.
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Implemented keyword-focused content strategies to enhance visibility and attract organic traffic.
Migration Process Management:
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Ensured a smooth transition from Wix to WordPress, addressing technical aspects to prevent issues during and after migration.
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Technical SEO Enhancements:
Improved website indexing by ensuring all pages were correctly indexed and accessible to search engines.
Implemented technical SEO best practices to enhance site performance and user experience.
The outcome
Achieved Top Rankings
Client's blogs and landing pages began ranking prominently, with one blog reaching the number 1 position on Google search results.
Significant Traffic Increase
Organic traffic to Ana's website surged from zero to over 1500+ visitors.
Increased Engagement
Increased signups to her newsletter and downloads of resources offered on the website.
Industry Recognition
One of Ana's blogs was featured in a major industry newsletter, enhancing her credibility and visibility.
Empowered Website Control
Gained confidence in managing her website, regularly creating optimized landing pages and updating content independently
