SEO For Career Coach: 30% More Traffic and Top Google Rankings
Overview
Madeline Mann, a passionate career coach that empower job seekers to not just land their next job but to cultivate a career aligned with their values, skills, and aspirations.
The purpose of this project was to expand her online presence beyond her successful YouTube channel and LinkedIn profile. While these platforms were instrumental in lead acquisition, Madelinee aimed to diversify her approach by increasing traffic to her website.
The Situation
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Non-Indexable Pages:
Google's indexing was limited to her Job Page and Quick Link Page, hindering the visibility of her comprehensive content.
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Lack of Meta Descriptions:
The absence of meta descriptions impacted the search engine's ability to understand and present her content effectively.
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No Keyword Rankings:
Madelinee's content lacked targeted keywords, limiting its discoverability on search engine results.
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Repeating Tiles:
Repetitive tiles on her website didn't contribute positively to Google's algorithms, affecting the display of her content in search results.
Terms Used
SEO (Search Engine Optimization)
Enhancing your website's visibility in search engines so that it can be found when people search for products related to your business.
Indexing
Google stores and categorizes content it finds on websites and displays in Search results after you write your keyword.
The Meta Description
A description will appear below your page's title and URL in search engine results which makes your pages visible in Google's search results.
Ranking
Provide content that answers a searcher's query most effectively, meaning that results are sorted by the most relevant content first.
Strategy & Tactics
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Keyword Research and Integration:
A comprehensive keyword research strategy was employed to identify relevant terms for Madelinee's niche. These keywords were strategically integrated into her website content to enhance search engine rankings.
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Meta Description Optimization:
Each page was equipped with a well-crafted meta description. This not only improved search engine visibility but also provided concise and engaging previews for users.
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Link Building:
An effective link-building strategy was implemented to increase Madelinee's website authority.
The outcome
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Site health increase by 8% getting to 90% .
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Website traffic increaed by 30%
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Blog pages became indenxable.
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Rank her for keywords and her blogs started ranking top 10 in google
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Increase her impressions from 68.7k to 193k
