New Website SEO Campaign Leads To 12 Sign-Ups Within 3 Months
Overview
Workerbee, a rising talent marketplace, reshapes how businesses tackle software challenges by offering a curated pool of vetted experts, ensuring a faster and more effective connection than traditional hiring.
The goal of this project was to lay a robust foundation for Workerbee's marketing strategy during its early industry stages. Tasks included crafting engaging organic content and optimizing their website to set the stage for their journey in the evolving industry.
The situation
As novices entering the industry, Workerbee faced a crucial need for a comprehensive marketing strategy. This involved navigating not only the complexities of entering the market but also the intricacies of brand definition, strategic content planning, and website optimization.
Lacking this crucial compass meant grappling with:
Undefined brand identity
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Diverse service spectrum:
Offering services to both businesses and software consultants, Workerbee grappled with the intricate task of defining a unified brand message.
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Target personas:
The lack of well-defined target personas made it difficult to tailor messages that met the needs and pain points of both businesses and consultants.
Website optimization
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Unstructured layout:
The site lacked a centralized structure for landing pages, impacting user experience by providing a fragmented journey for visitors.
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Limite indexing:
Challenges with Google indexing limited visibility, as only one page was successfully indexed
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Non-centralized landing pages:
Every landing page operated independently, lacking integration into the main website menu, where services, products, and other essential elements are typically available.
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Code-only modifications::
A coded website that was not hosted on standard platforms caused indexing issues. Implementation of crucial SEO optimizations, such as title adjustments, meta descriptions, and content enhancements, was difficult.
Social media
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Content strategy and planning:
As novices in the industry, Workerbee grappled with the need for a well-crafted content strategy. The challenge was not just about posting content but defining a narrative that effectively communicated their brand story and resonated with their target audience.
Strategy & tactics
Some of the strategies used included:
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Conducted a comprehensive analysis to define target personas, understanding their needs and preferences.
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Formulated a clear mission and vision statement that resonated with both businesses and software consultants.
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Developed brand guidelines to ensure a consistent and cohesive identity across all marketing efforts.
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Conducted thorough keyword research to identify high-impact terms relevant to the industry.
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Implemented a comprehensive indexing strategy to enhance visibility across the website.
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Executed meta-optimization for key landing pages, ensuring alignment with targeted keywords.
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Conducted in-depth content planning based on target audience personas and brand goals.
The outcome
Branding Consolidation and Documentation:
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Developed comprehensive marketing plans for focused and effective campaigns.
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Established branding guidelines, fostering a cohesive and recognizable brand identity across all marketing channels.
Website Structure Enhancement:
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Collaborated on SEO-optimized content creation for new landing pages.
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Contributed to the design and keywords for the navigation menu, including dropdowns for a seamless user experience.
LinkedIn Content Strategy Impact:
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Generated a remarkable surge of 4,000 website traffic.
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Resulted in 13 sign-ups, showcasing the tangible impact on lead generation.
Domain Authority Boost and Keyword Rankings:
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Elevated Domain Authority from 0 to 4.
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Secured a ranking of 51+ for key terms, including 'UKG consultants' and 'UKG Dimensions"
