2025 SEO Guide for Online Coaches: Launch & Rank Your New Website

Launching a new website in 2025 is both exciting and challenging! I remember when I first started, it took me months to get any traction. But now? The game has completely changed.

I have helped clients' fresh websites rank first page on Google within 60 days using these exact 6 SEO strategies I'm about to share.

In this post, we will be covering:

• How to use AI to rank your website

• The best keyword research techniques

• How to increase your website's authority

• Leverage local SEO

• How to repurpose social media content into blogs

• Conversion strategy

• How to monitor and track your website's performace

1- Leverage AI to Rank on 1st Page of Google

Now this is a love-hate situation I have when it comes to AI, especially when I hear coaches say they use ChatGPT for keyword research - I always lose it! Oh, and don't get me started on some sites cranking out robot-written articles just to increase content consistency.

However, 2025 brings a new way where AI will help us get more website visibility, traffic,, rankings, and create consistent content that actually converts. - but you need to know how to use it properly.

I'm already seeing my clients getting traffic from AI platforms like ChatGPT, Gemini, etc., just because people are using these platfoms to get answers, but recently my clients' websites are starting to show up in those AI responses.

One way I’m enjoying to use AI as is for:

Google AI Content Overviews

Right now, AI overview is pretty much filled with sites unrelated to your industry and providing generic, boring, and non-factual responses - this is exactly what you need to leverage!

How To Leverage AI Overviews On Your Website

1. Search for your target keyword and analyze what the AI overview is generating

2. Look for content gaps you can fill with your unique insights

3. Think topics, not just keywords - remember you're providing value for your dream clients

4. Provide an experience with your content:

   1. Write clear, engaging headings

   2. Add multimedia elements

5. Prioritize voice search optimization

   
   

Real Example: When I was working with a career coach, we noticed AI overview showed that most competitors missed discussing career clarity and personal values, showing unrelated sites and generic advice instead.

We created targeted content addressing these gaps, and guess what? The page jumped to position 2 and started appearing in Google AI overviews! This visibility not only increased traffic but also generated qualified leads that converted into coaching program signups.

2- Optimize For Search Intent And Relevance

I can't stress this enough - if you're not matching search intent, you're wasting your time! I've audited countless websites that coaches have spent weeks and money creating amazing "how to" guides that ranked... for keywords completely unrelated to their core offers, resulting in unqualified traffic and high bounce rates.

Avoid Aiming For Competitive Keywords

Here's a common keyword research mistakes I see coaches make: targeting keywords that are too broad and competitive. If you have a new website, you need to focus on low-hanging fruit keywords that will:

• Help you rank 1st page google faster

• Attract your niche audience

• Build authority for future competitive keywords

My Proven Keyword Research Process for Online Coaches

1. Check your current rankings on GSC to identify leverage opportunities

2. Focus on keywords related to your core coaching offers and client transformation

3. Use a simple 1-3 relevancy scale system:

   1. 1 = Low relevance to your coaching offer

   2. 2 = Moderate relevance

   3. 3 = High relevance and direct connection to your services

Example: "Best SEO strategies for a coaching business" would be a 3 because it directly relates to my offer.

Here is a full guide to how to do keyword research without the need of expensive SEO tools.

3- Increase Your Website’s Authority

Google has been doing lots of cleanup to its house because they got tired of websites pumping machine-nonhuman generated content that provided no value and didn't answer users' questions.

Search engines need to trust you to keep showing your website in front of your dream client searches. They are making sure you provide value and are trusted, so building your website's authority goes beyond getting backlinks - people crave connections and authenticity.

Here's What You Need To Be Doing:

• Create detailed case studies (with real numbers, testimonials!)

• Share your processes and how your unique strategies are changing your clients and the industry

• Share your unique frameworks that others can reference

Develop a Backlink Strategy

Another way that's still very relevant is getting backlinks from relevant and high authority websites. There are so many different ways you can get them now - It took me 4 days to get my client featured on high authority websites and it didn't cost us a dime.

Here's what's working for me:

• Build relationships first, ask for links second - reach out to reporters, introduce yourself

• Create unique data studies that naturally attract links

• Focus on relevant industry sites, not just high Authority ones

• Join HARO platforms that offer free pitching like Qwoted and Featured - I've gotten high DR backlinks for my clients from these platforms alone (Entrepreneur, Inc.Magazine and more)

True story: I once spent months chasing a DR 90 backlink, only to get better results from building relationships with reporters and niche sites with DR 30+.

4- Leverage Local traffic

I still see lots of online coaches not leveraging local traffic. All you need to do is create your Google My Business profile.

It's literally leaving money on the table if you're not doing this!

Not only you’re showing on your local traffic but also higher chances to rank number one on local search for those competitive keywords.

Here a simple Google my business guide

5- Repurpose Content That Is Working Well on your Social Media

I'll admit it - I used to treat social media and my website as completely separate things. Big mistake!

Your dream clients' buying behavior doesn't change when they stop swiping through their LinkedIn feed. The only difference is that they have to type the keyword in the search bar and then swipe, but you already have a goldmine of content and analytics that tells you what your dream clients want.

My Content Repurposing Strategy:

• Turn high-performing LinkedIn posts into detailed optimized blog posts, emails, videos, and threads

• Expand each point into detailed sections

• Add real-world examples and case studies

• Include actionable steps and templates

This strategy has worked so well that I even created a free challenge about it, and people loved it and are seeing massive benefits from it.

6- Conversion Strategy

The way you greet visitors on your website instantly tells me if you're getting leads or not. I've seen coaches spend thousands on web designers and copywriters, only to end up with a pretty website and zero leads.

Your landing pages need to be more than just walls of text! They need to be transformational focus.

I learned this after watching countless of heatmaps recordings of visitors bouncing off your website within seconds.

Landing Page Psychology

Here's what really works based on my heatmap analysis:

• Above-the-fold Optimization

You have just 5 seconds to capture your visitors’ attention. Make sure your value proposition is clear and compelling right from the start.

• Include a problem-solution statement that directly resonates with your ideal client’s challenges.

• Add social proof, such as numbers, logos, or testimonials, to build trust instantly.

• Clear CTAs, don't make your visitors work hard to schedule a consultation call with you.

My client was getting zero consultation calls from her landing page. After analyzing her heatmaps, we discovered visitors were dropping off at her "Hello" section because it was not resonating with her audience. We rewrote it to speak directly to her ideal client's pain points, and within two weeks, her consultation bookings increased by 300%!

Strategic Conversion Content Strategy

You need to create unique content that showcases your Genius.

Stop playing it safe! The biggest mistake I see is people trying to sound like everyone else. Share bold insights, industry secrets, or even your strongest opinions that demonstrate why your methods work best.

How I Create a High-Impact Conversion Strategy for My Clients

My conversion strategy is rooted in creating a content plan that leverages:

1. Current Rankings: I analyze what's already ranking well and build on it to maintain momentum.

2. What Dream Clients Are Asking: I focus on the questions and pain points your ideal clients are searching for.

3. Showcase your Genius: I leverage your unique framework that has proven to provide crazy and impressive results for your clients—that's how you beat the competition. There’s no one like you, amiga!

This approach isn’t just about saving time—it eliminates the guesswork of what landing page to create, what blog topics to write about, and which keywords to target.

It’s a strategy I call "Attack Mode" designed to drive more traffic, generate leads, and outperform competitors.

Monitor and Track Website Performance

Listen, I know analytics can be boring (I used to hate it too!), but now I'm obsessed with it and can't stop checking them everyday - yeah, it got to that level!

I realized after seeing my dream clients adding and updating landing pages, whenever I asked them - "have you tracked the performance of that landing page?" - there's always this dreaded silence. When I went another step further, I saw that all those pages weren't even indexed - no one was seeing those landing pages!

To really understand your website’s impact, you need to track its performance consistently. See how it resonates with your audience and what keywords it’s ranking for.

This will not only save you time when planning your next piece of content but also allow you to leverage pages that are performing well—or tweak your strategy if they’re not.

What to Track:

• Bounce rate trends by page type

• Time spent on different content formats

• User flow through your site

• Keyword rankings

• Page indexing status

FAQs: What are the best SEO approaches for launching a new website?

Conclusion

Look, starting a new website in 2025 might seem overwhelming, but I've seen these strategies work time and time again. The key is to focus on what matters: creating valuable content, understanding your audience, and staying on top of technical requirements.

Remember, SEO isn't about quick fixes - it's about building a solid foundation that will continue to bring in traffic for years to come. Start implementing these strategies today, and don't forget to adapt them to your specific niche and audience.

Have you tried any of these strategies? I'd love to hear about your experiences in the comments below!