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SEO vs GEO: Which One Actually Gets Clients for Service-Based Businesses
SEO vs GEO explained with real client results. Learn what actually gets service-based businesses found on Google, AI tools, and brings in leads.
10 min read


AI Brand Mentions: How to Get Found and Cited in AI Search
Learn how AI brand mentions work, how to track brand mentions in AI search, and what content types earn visibility in Google AI Overviews and ChatGPT.
12 min read


Wix vs WordPress for SEO: What Actually Worked for My Clients (and My Own Website)
Wix vs WordPress for SEO? While WordPress offers deeper technical control, Wix's built-in tools are more than enough to get you ranked, cited by AI, and clients
9 min read


I Tested Squarespace vs WordPress SEO. Here's What Actually Worked
Squarespace and WordPress are both highly effective for SEO; the platform choice matters far less than your strategy, keyword targeting, and how clearly you communicate your value to Google.
11 min read


What Does "Brand Optimization" Actually Mean in SEO?
What is brand optimization in SEO? Learn how it impacts visibility on Google, ChatGPT, Perplexity, and what steps you can take to strengthen your brand online.
10 min read


10 SEO Mistakes I See All the Time With Service Provider Websites
TL;DR Most service provider websites stay invisible not because of a lack of quality, but because of basic technical oversights like improper indexing and vague homepage copy that fails to tell search engines what you actually do. I audited an OBM's website last week. She'd been in business for six years. Beautiful brand. Professional photos. Clear services. And exactly zero organic traffic from Google. When I pulled up her site in Google Search Console, I found the problem
12 min read


How to Track Brand Mentions in AI Search Results (And Why It Matters in 2026)
TL;DR Tracking brand mentions in AI search results requires a mix of direct prompting in tools like ChatGPT and using Google Search Console regex filters to monitor conversational, high-intent queries. Monitoring these mentions is essential because AI tools are now actively recommending specific businesses to users instead of just providing generic information. Months ago, my client called me, freaking out. Someone had asked ChatGPT for career coach recommendations in her cit
10 min read


12-Month SEO Plan for Small Businesses: My Proven Roadmap
Looking for a real SEO strategy? Here’s my proven 12-month SEO plan that helps small businesses rank on Google, get cited on AI tools, and generate leads.
13 min read


How to Use Reddit to Grow Your Business (Without Spamming)
Reddit can help you grow your business—but only if you know how to use it right. Learn how to build trust, share value, and get real leads.
10 min read
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