4 Easy Steps to Repurpose LinkedIn Posts into a High-Ranking Blog Post

Repurposing your LinkedIn posts into blog content is one of the smartest moves you can make to start ranking 1st page google, attracting dream clients, and generating leads from your website. Not only does it maximize your content's potential, but it also expands your reach beyond LinkedIn, promoting your online program 24/7 on search engines rather than getting lost in the LinkedIn algorithm.

In this guide, I'll show you how to turn your LinkedIn content into blog posts that drive traffic, rank high on Google, and convert readers into leads—using just four simple steps!

Why Repurposing LinkedIn Posts is a Smart Blogging Strategy

Leveraging content across multiple platforms is essential for online coaches who want to maximize their efforts and diversify their lead generation. Why let a high-performing LinkedIn post stay confined to just LinkedIn when it could do so much more for your business?

By repurposing your LinkedIn content into blog posts, you:

• Save Time and Maximize Effort: You’ve already done the work on LinkedIn—why reinvent the wheel? Repurposing saves you hours and ensures your hard work goes further.

• Increase Visibility Beyond Your LinkedIn Network: While LinkedIn is great for professional connections, a blog reaches a wider audience, helping you tap into new traffic sources through search engines and social sharing

• Build a Comprehensive Content Library: By transforming LinkedIn posts into blogs, you create a growing library of content that establishes you as an authority in your niche, drives continuous traffic, and supports SEO growth.

Now, let’s dive into the four easy steps to turn your LinkedIn posts into high-ranking blog posts.

Step 1 - What Types of LinkedIn Posts Work Best for Blogs?

Not all LinkedIn posts are ideal for repurposing. The key is to choose posts that show signals of purchasing behavior from your dream clients. LinkedIn provides real data to identify these indicators.

Analyzing the right Metrics to Select High-Impact Posts

Focus on posts with high engagement—comments, likes,shares, and posts that generate DMs or referrals. These indicate that your audience finds the content valuable and relatable. LinkedIn analytics can help you identify which posts sparked discussions or reactions. These metrics signal that the topic resonates with your dream clients, making it perfect for expanding into a blog.

Pro Tip: Don’t be tempted by high impressions alone; they don’t compare to posts that generate DMs, shares, and referrals. These indicators show that your dream clients resonated with your content, which is crucial for getting the same reaction on Google when they search for answers.

Inside my 4-day free challenge, I guide you through how to analyze and select the best LinkedIn posts for repurposing by walking you through one of my own examples.

Step 2 - Transforming Your LinkedIn Post into a Blog Outline

Now that you’ve chosen the LinkedIn post that will have your dream clients (and Google) buzzing once it’s published, it’s time to transform it strategically. We’re not just copying and pasting the content to fill a 2000-word blog post; we’re being intentional, ensuring that everything is organized and we're not neglecting keyword research.

Conducting Keyword Research to Match Search Intent

It’s crucial to find the keywords your dream clients are searching for related to your chosen topic. Avoid common keyword research mistakes, such as picking irrelevant keywords or ignoring search intent. Remember, your goal is to address your audience's questions, compare solutions, or provide actionable information.

Unlike LinkedIn, where your dream clients might already follow you and find your posts through their feeds, But on Google, your dream clients type specific keywords to find answers. You need to identify these keywords to optimize your blog effectively.

A simple search on Google with your main topic and exploring the autocomplete suggestions, “Frequently Asked Questions,” and “People also search for” sections can give you a great start in building your keyword list.

But if you want more tips and want to make sure you're searching for and picking the right keywords, check out my free 4-day challenge where I give you more tips on how to find keywords to add to your blog.

Step 3 - Optimizing the Blog for SEO

SEO for coaches is crucial, as it’s your guaranteed pathway to succeeding on search engines. Every piece of content you add to your website must be optimized. When it comes to your blog posts, creating an outline is the best way to stay organized and optimize efficiently.

Once you have your keywords, you’ll have a solid foundation for structuring your blog. Create a blog outline that improves readability and keeps your audience engaged throughout

Create a Simple Blog Outline: Start with at least 10 headers (H2s and H3s) to break your post into clear sections. Use bullet points and keep each section short (2-3 paragraphs). This skimmable structure not only improves readability but also boosts SEO.

SEO Tip: Include your target keyword in at least three H2 headers to maximize SEO impact. Inside my challenge, I provide a free blog outline and a video tutorial demonstrating how to structure your blog effectively.

Create An Experience: Bring The Fiesta To Your Blog

Optimizing your blog with keywords and a structured outline isn’t enough. Your blog must also create an engaging experience for your readers.

I call this “Bringing the fiesta to your blog” — make your content visually appealing so readers don’t bounce off your website. Keep them engage by adding multimedia elements like images, videos, and infographics to enhance your storytelling. Use internal links to direct them to related blog posts, resources, or your service pages—keep them on your website!

This keeps them “dancing” across your website, increasing engagement and conversions.

Add Your Unique Framework And Insights

Google results can be generic, and unrelated companies often dominate the rankings. This is your chance to differentiate yourself and showcase your expertise with unique insights, social proof, testimonials, and your proven frameworks that change your clients’ lives.

Step 4 - Show Your Genius To The World

With your blog now complete—keywords, outline, multimedia, and the draft ready—it’s time to publish it on your site.

When publishing remember to:

Optimize Meta Descriptions and Images: Before publishing, write a compelling meta description that includes your primary keyword. Also, ensure your images are optimized with alt tags for SEO.

SEO Tip: Don’t wait for Google to crawl your site at its own pace. Submit your blog URL through Google Search Console to speed up the indexing process, ensuring it reaches your audience faster.

Monitor Performance

I guarantee if you follow these steps, your blog will start gaining traction for your website, but if you don’t track and leverage the momentum, competitors will surpass you, and your website could slip back to the dark depths of Google—page 8.

So, make sure you monitor its performance to understand what’s working and what needs improvement.

• Use Google Analytics: Monitor traffic sources, bounce rates, and the average time spent on your blog post. This helps you see how effective your LinkedIn shares are in driving traffic and if users are engaging with the content.

• Use Google Search console: To check if your blog post is ranking for the targeted keywords, clicks, and impressionsTracking rankings helps you identify if your optimization strategies are working.

FAQs: How to Repurpose LinkedIn Posts

Conclusion: Transform Your LinkedIn Posts into High-Impact Blog Content

Repurposing LinkedIn posts into blog content is an effective strategy for coaches who want to maximize their content efforts and boost their online visibility. You’re already posting on LinkedIn—why not put that content to work on your blog, so you can attract more dream clients on autopilot? I’ve seen it work wonders for my clients, who not only rank on Google but also continuously generate traffic and leads without lifting a finger.

Remember, the power of repurposing lies in leveraging what you’ve already created. So, go ahead and turn those LinkedIn insights into blog content that ranks, attracts dream clients, and builds your brand’s authority!