What to Blog About as a Coach to Rank on Google and Get Leads (2025)

You've heard that blogging builds trust. That it helps with SEO. That it's how clients "get to know you."

But if you're publishing random thoughts and not getting any traffic or leads, you're not alone.

I've been working with female coaches for years now, and I see this pattern repeat itself constantly. A talented career coach starts a blog, writes about whatever inspires her that week, and then wonders why her website traffic is stuck at 12 visitors per month. Most of them are probably her mom and best friend checking in.

The truth? Most coaches are blogging without a strategy.

This post gives you blog ideas for coaches that are search-optimized, client-focused, and actually lead to bookings, not just likes.

Start With Questions Your Dream Clients Are Already Googling

Here's what changed everything for me when I started understanding SEO for coaches. I stopped thinking about what I wanted to write and started thinking about what my ideal clients were actually typing into Google at 2 AM when they couldn't sleep.

A few months ago, I was working with a coach who was frustrated because her blog wasn't bringing in any leads. I asked her to walk me through what her ideal client was thinking about when she was struggling. She said, "Well, she's probably wondering if she should quit her job, or if she's ready for a promotion, or how to handle her difficult boss."

"Perfect," I told her. "Now, how would she search for that on Google?"

We pulled up Google and started typing. "Should I quit my job" brought up lots of organic results.

That's when it clicked for her. She wasn't writing for Google's algorithm. She was writing for real people with real problems who were actively looking for solutions.

Think about it this way: What are they typing into Google when they're stuck? I use Google Auto-suggest all the time, and it's free. Start typing "how to know if" and see what comes up. Use AnswerThePublic if you want to get fancy, but honestly, Reddit is where I find the best content ideas. People are brutally honest about their problems there.

The key is focusing on decision-stage topics, not just inspiration. Someone searching "how to prepare for salary negotiation" is much closer to hiring a coach than someone searching "motivation Monday quotes."

Blog Ideas That Attract High-Intent Readers (aka Leads)

This is where most coaches get it wrong. They write broad, inspirational content when they should be writing content that attracts people who are ready to invest in coaching.

I learned this the hard way. Early in my SEO career, I was writing generic content when I should have been writing "SEO for female coaches" or "how to rank your coaching website on Google."

Here are the types of blog posts that actually convert readers into clients:

• "Best [Type of Coach] for [Problem] in 2025" posts work incredibly well.

• "What to Expect from Your First [Niche] Coaching Session" posts are conversion gold. People are scared to hire coaches because they don't know what actually happens in a session. This type of post builds trust and makes booking feel less scary.

• "How to Know If You're Ready for [Your Program Name]" might sound too sales-y, but it works.

• "X Things I Wish I Knew Before Hiring a [Type of Coach]" posts position you as the expert while addressing common concerns.

• Case study posts like "How I Helped [Client Type] Go from X to Y in 90 Days" are powerful because they show specific results.

  • But be careful about client confidentiality. Get permission first, or create composite stories from multiple clients.

  
  

Authority-Building Blog Ideas You Can Write Today

These posts establish you as the go-to expert in your niche. They're not always the highest-traffic posts, but they build serious credibility with the people who do find them.

"Behind the Scenes: My Coaching Framework for [Outcome]" posts work because people want to know your process before they hire you. A career clarity coach wrote "My 4-Step Process for Finding Career Direction in 60 Days" and it's become her most-shared content. She doesn't give away everything, but she gives enough to build trust.

Trend posts like "The Coaching Trends I'm Seeing in 2025" position you as current and connected. I write annual SEO trend posts because they get links and establish authority. Just make sure you're seeing actual trends, not making them up.

Client success stories like "Real Client Wins: What's Possible After 3 Months of Coaching" work well when you focus on specific outcomes. Instead of "Sarah found confidence," write "How Sarah went from dreading Monday mornings to landing her marketing director role in 90 days." Specific details make it believable and inspiring.

"Common Mistakes People Make Before Hiring a Coach" posts are great because you can address objections while providing value. A salary negotiation coach wrote about mistakes like "not researching market rates" and "practicing your ask on your boss first" that actually helped people while showcasing her expertise.

"What My Most Successful Clients Have in Common" posts let you indirectly describe your ideal client while sharing success patterns. It helps people self-identify as a good fit for your services.

How to Repurpose Your Content into Blog Posts

This is where most coaches are sitting on a content goldmine and don't even know it. You're already creating content. You just need to optimize it for search.

Turn IG lives or podcasts into search-optimized posts. I have a detailed process for repurposing content that takes 30 minutes per piece. The key is adding keyword-rich headlines, subheadings, and search-friendly structure to content you've already created.

A business coach recently told me she'd been doing monthly Instagram Live sessions for two years. That's 24 blog posts sitting right there.

Use DM questions as blog intros.

People slide into your DMs asking the exact questions your ideal clients are searching for on Google. A career coach screenshots her DMs (with permission) and uses them as blog introductions. "Last week, someone asked me..." is a natural way to start a post that addresses real concerns.

You can also batch content by theme. Write one comprehensive blog post, then break it into smaller pieces for social media. One blog about "preparing for salary negotiation" becomes five LinkedIn posts, three Instagram carousels, and an email newsletter. But always start with the blog post because that's what Google can find and rank.

Link your blogs to service pages and opt-ins for conversions. This is crucial. Your blog shouldn't be a dead end. A resume writer includes a link to her service page in every relevant blog post, plus offers a free resume template as a lead magnet. That turns readers into subscribers and subscribers into clients.

FAQs: Blog Ideas for Coaches

What's the best blog length for SEO?

800-1,500 words works well for most coaching topics. Use subheadings every 200-300 words, include your target keywords naturally, and add internal links to other pages on your site. But don't write long just to hit a word count. Write long because you have valuable information to share.

Can I use old content from Instagram or emails?

Yes, but edit for SEO first. Add headers with keywords, include related search terms naturally, and always end with a clear call-to-action. I have a free challenge that walks you through this process step-by-step.

Should I hire someone to write my blog posts?

Only if they understand your niche and your voice. I've seen too many coaches hire writers who produce generic content that doesn't rank or convert. If you're going to outsource, invest in someone who specializes in SEO for female coaches and can capture your expertise authentically.

You Don't Need More Content - You Need the Right Topics

If your blog isn't bringing traffic or leads, you don't need to write more. You need to write what your dream clients are already searching for.

I see this mistake constantly. Coaches think they need to post three times a week when what they really need is one strategic post per month that actually ranks and converts. A career coach I worked with was posting daily inspiration quotes and wondering why she wasn't getting inquiries. We shifted her to one keyword-focused blog post monthly, and within four months, she was booking 2-3 discovery calls per week directly from her website.

Want a custom blog topic plan with keywords that match your niche? I offer a free SEO strategy call where I'll audit your current content and show you exactly where to start. I'll also give you a free mini website audit so you can see how your site is currently performing and what quick wins you can implement right away.