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International Taekwon-Do Academy

Overview

ITA is a martial arts school offering Taekwon-do and self-defense classes for kids and adults. 

 

In my role, I coordinated community events to increase student enrollment at the school. Aside from that, I built the company's social media channels from scratch (Facebook, YouTube, and Instagram) to reach a broader audience and promote events.

ITA is a trusted martial school with a proven track record of achievements among students. Despite of that, their community events were failing to increase brand awareness, attendance, sales, and they could not compete with new competitors.

I took the initiative to build and manage their social media channels to increase revenue, promote events, and beat competitors.

After conducting market research and receiving survey results from students, I realized that potential audiences were active on social media sites like Facebook, Instagram, and YouTube.

 Understanding the Problem 

Taekwon-Do Social Media Post

The strategy was to use social media channels for event promotion and engagement during our events. 

Following my market and trends research and segmentation analysis, I decided to:

  • Set up a Facebook page to target a large audience with a wide demographic range 

  • Set up Instagram to create compelling posts to capture attention, such as highlight reels, polls, and images of events happenings

  • Set up a YouTube channel to share videos of our show exhibitions and top student fights.

For posts and videos, I use different strategies based on each social media platform, including:

 Strategy 

Social media post sample
Taekwon-Do Photo

 Content Strategy 

Taekwon-Do Gear
Goku in takwon-do uniform

As ITA had a diverse audience, my content was targeted and translated into Spanish and Portuguese. Constantly research trends to create content.

Event-focused hashtags Strategy and Call To Action across platforms. 

Used hashtags to connect our content across platforms, engaging them to share our content and CTA on posts.

Posts

  • I created a series of event highlights and thanked participants, and everyone involved.

  • I created event reminders with CTA. 

  • FOMO information (Fear of missing out)

  • Event registration deadlines.

  • Event activities and meeting signups.

Videos​

  • I created a series of event coverage.

  • A series of self-defense techniques, tournaments, and class training.​

  1. Eliminated advertising cost.

  2. Event attendees increased by 30%.

  3. Reached a broader multilingual demographic.

  4. Participated in International events. 

  5. A 20% year-over-year revenue growth.

 Results 

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