International Taekwon-Do Academy
Overview
ITA is a martial arts school offering Taekwon-do and self-defense classes for kids and adults.
In my role, I coordinated community events to increase student enrollment at the school. Aside from that, I built the company's social media channels from scratch (Facebook, YouTube, and Instagram) to reach a broader audience and promote events.
ITA is a trusted martial school with a proven track record of achievements among students. Despite of that, their community events were failing to increase brand awareness, attendance, sales, and they could not compete with new competitors.
I took the initiative to build and manage their social media channels to increase revenue, promote events, and beat competitors.
After conducting market research and receiving survey results from students, I realized that potential audiences were active on social media sites like Facebook, Instagram, and YouTube.
Understanding the Problem

The strategy was to use social media channels for event promotion and engagement during our events.
Following my market and trends research and segmentation analysis, I decided to:
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Set up a Facebook page to target a large audience with a wide demographic range
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Set up Instagram to create compelling posts to capture attention, such as highlight reels, polls, and images of events happenings
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Set up a YouTube channel to share videos of our show exhibitions and top student fights.
For posts and videos, I use different strategies based on each social media platform, including:
Strategy


Content Strategy



As ITA had a diverse audience, my content was targeted and translated into Spanish and Portuguese. Constantly research trends to create content.
Event-focused hashtags Strategy and Call To Action across platforms.
Used hashtags to connect our content across platforms, engaging them to share our content and CTA on posts.
Posts
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I created a series of event highlights and thanked participants, and everyone involved.
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I created event reminders with CTA.
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FOMO information (Fear of missing out)
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Event registration deadlines.
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Event activities and meeting signups.
Videos
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I created a series of event coverage.
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A series of self-defense techniques, tournaments, and class training.
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Eliminated advertising cost.
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Event attendees increased by 30%.
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Reached a broader multilingual demographic.
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Participated in International events.
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A 20% year-over-year revenue growth.