TL;DR Most service provider websites stay invisible not because of a lack of quality, but because of basic technical oversights like improper indexing and vague homepage copy that fails to tell search engines what you actually do. I audited an OBM's website last week. She'd been in business for six years. Beautiful brand. Professional photos. Clear services. And exactly zero organic traffic from Google. When I pulled up her site in Google Search Console, I found the problem