My Career Highlights
I'm bilingual, creative, ambitious, tech-savvy, and driven to use my skills to make a positive impact. My expertise in a range of marketing disciplines has grown as a result of volunteer opportunities and personal projects.
My key strengths are communication, social media, and SEO. A recent project that highlighted these skills was increasing website traffic by completing market research and implementing keyword strategies.
Skills
Content Strategy Digital Marketing Branding Competitive Analysis
Social Media Marketing Events Marketing SEO Creative Initiatives
Data Analytics Graphic Design Marketing Strategy
Work Experience
2022 - Present
Freelance SEO Specialist, Madeline Mann
I volunteered to provide SEO recommendations including keyword strategy, traffic increase, link building, enhancing website health, and SEO management.
I collaborated with the client during the pre-strategy phase to gain insights into her company objectives to develop an effective SEO strategy.
As a result of my SEO strategy implementation, website traffic increased by 30%, site health increased by 8%, and 10 targeted keywords are ranked in the top 10 on Google.
2020-2021
Freelance Social Media Manager, EA Fitness
I volunteer to help a fitness coach start his online fitness coaching business through my content strategy. Together with EA Fitness' CEO, I created a brand voice and an engaging content strategy.
As part of the role, Created and managed monthly content reaching an audience of 1,000+ people.
The results were client got his first online clients and his social media presence grew by 30%, getting 5 clients withing a month and created a complete graphic fitness program for the client.
2013-2015
Marketing Assistant, International Taekwon-Do Academy
While working at ITA, I created outbound and inbound marketing strategies, demonstrating expertise in areas such as events planning, social media, and content strategy.
In addition, I built social media platforms from scratch to increase community event success and sales. I conducted market research to identify customer trends, created original content for multilingual audiences, and collaborated with creative teams to design branding, graphic design, promotional materials, and advertisement.
The results were 30% more event attendees, and 20% year-over-year revenue growth. and participation in international events.
Education
2015-2017
Montclair State University / BS Business Management
Effectively communicated with staff and students, worked independently, and was highly organized to prioritize my workload across multiple projects and deadlines. As part of my case studies, I demonstrated the ability to apply consumer behavior, project management, and marketing strategies to successfully manage a business, as well as the ability to manage your business in several ways (Accounting, Consumer Behavior, Human Resources, Marketing, Finance, Statistics, Technology).
2013-2015
Essex County College / AS Business Administration
Participated in college activities and completed multiple case studies to research topics of Business Management, Global Organization, Marketing, and Finance with a creativity and teamwork approach.
Upon becoming the secretary of the Taekwon-Do Club, I was responsible for developing and maintaining their Facebook page, promoting the club, and increasing members.
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Social Media Marketing | LinkedIn
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Social Media Marketing, Strategy and Optimization | LinkedIn
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SEO Foundation | LinkedIn
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Project Management Foundations | LinkedIn
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Microsoft Office 365 | Udemy
Additional
Qualifications
Interests
When I'm not helping companies grow and making strategic marketing decisions, I enjoy listening to K-pop and Latin music, attending seminars on personal development, and watching and talking about 𝐚𝐧𝐢𝐦𝐞 such as 𝐍𝐚𝐫𝐮𝐭𝐨, 𝐉𝐨𝐣𝐨 𝐁𝐢𝐳𝐚𝐫𝐫𝐞 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞 and the latest episodes of 𝐎𝐧𝐞 𝐏𝐢𝐞𝐜𝐞. I create content on LinkedIn about 𝐚𝐧𝐢𝐦𝐞, which improves my skills in research, improvising, creativity, problem-solving, collaboration, and empathy.